Privacy Policy
Last updated: 5th June 2026
- Introduction
This Privacy Policy explains how Denis Cullinane Car Sales (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit this website www.deniscullinane.com.
We are committed to protecting your privacy and handling your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”).
- Who We Are
- Data Controller: Denis Cullinane Car Sales
- Address: Liberty Hill, Ballinhassig, Cork, T12 DT29
- Email: [email protected]
- Phone: 021-4885739
This Website is powered by CarsIreland / Digital Odyssey Ltd, who act as a data processor on our behalf.
- What Personal Data We Collect
We may collect and process the following types of personal data:
- a) Information you provide
- Name
- Email address
- Phone number
- Any details submitted via forms or enquiries
- b) Automatically collected data
- IP address
- Browser type and device information
- Pages visited and browsing behaviour
- c) Marketing and tracking data
- Cookie identifiers
- Interaction data collected via cookies or analytics tools
- How We Use Your Data
We use your personal data to:
- Respond to your enquiries
- Provide vehicle information or quotations
- Arrange test drives or appointments
- Contact you in relation to your enquiry
- Improve our website and services
- Comply with legal obligations
- Legal Basis for Processing
We process your data based on:
- Legitimate interests (e.g. responding to enquiries, improving services)
- Pre-contractual steps (e.g. when you request information or a quote)
- Consent (e.g. for marketing or certain cookies)
- Legal obligations
- Sharing Your Data
We may share your data with:
- CarsIreland / Digital Odyssey Ltd (platform provider)
- Finance providers (if you request finance)
- IT and hosting providers
- Legal or regulatory authorities when required
We do not sell your personal data.
- Data Retention
We retain your personal data only for as long as necessary:
- Enquiries: up to 12 months
- Transaction or sales records: up to 6 years
- Marketing data: until consent is withdrawn
🔹 8. Virtual Assistant
This Website may provide access to an automated virtual assistant (“Assistant”) to support your interaction with the Website.
How the Assistant Works
The Assistant is an automated system designed to:
- Respond to general queries
- Provide vehicle information
- Help you submit enquiries or request contact
- Assist with arranging test drives or follow-up
The Assistant does not involve live dealership staff and is not monitored in real time.
Data Collected via the Assistant
When you use the Assistant, we may collect:
- Information you provide (e.g. name, phone number, email)
- Details of your enquiry or preferences
- Messages and interactions with the Assistant
How This Data Is Used
We use data collected through the Assistant to:
- Respond to your enquiry
- Generate and manage sales lead
- Allow the dealership to follow up with you
- Improve the Assistant’s performance and accuracy
Legal Basis for Processing
We process Assistant-related data based on:
- Legitimate interests (handling enquiries, improving services)
- Pre-contractual steps (at your request)
- Consent, where required
Data Sharing
Assistant data may be shared with:
- The relevant dealership
- CarsIreland / Digital Odyssey Ltd
- Service providers supporting the Assistant
AI & Service Improvement
Interaction data may be used:
- In anonymised or aggregated form to improve performance
- To test and refine automated responses
Where data cannot be fully anonymised, it will be handled in accordance with GDPR.
Lead Handling
Any contact details or enquiry data submitted via the Assistant:
- Will be treated the same as enquiries submitted through website forms
- Will be used by the dealership to respond to your request
- Your Rights
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Request data portability
- Withdraw consent at any time
To exercise your rights, contact us at [email protected].
You also have the right to lodge a complaint with the Data Protection Commission.
- Cookies
We use cookies and similar technologies on this Website.
You can:
- Manage your preferences via our cookie banner
- Learn more via our Cookie Policy (if available)
- Third-Party Services
We may use third-party tools such as:
- Website analytics providers
- Finance providers
- Messaging or communication tools
These providers may process your data under their own privacy policies.
- Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page.
